About Us

Our Brands
Together our brands offer customers a wealth of styles and trends within fashion, beauty, accessories and homewares as well as modern, healthy food. Each brand works with constant improvements of their ranges to always be relevant, while the Newlooklily group’s investments in the supply chain, tech, advanced analytics and AI will also benefit customers of all the brands in the group.
An Inspiring Customer Experience
We are creating a convenient and inspiring experience for our customers. Our brands engage with customers in stores and online as well as in social media and other creative places. Shopping should be easy and relevant regardless of where, when and how customers choose to shop. Therefore, we are integrating our physical stores with our digital channels. We are also working with the store experience, as well as developing the presentation and functionalities online while personalising our sites and apps.
Our Shared Values
We share a values-driven way of working centred around the customer. We work in teams where innovation and creativity are promoted by the diversity within our company. Our way of working is rooted in the Newlooklily group shared values, which build on a fundamental respect for the individual and the belief in everyone’s ability to use their own initiative. Together our values create an open, dynamic and inclusive company culture, where anything is possible. Read more about our shared values here.
A Sustainable Future
Our sustainability vision is for the Newlooklily group to lead the change towards a sustainable fashion industry based on a fully circular approach and renewable energy. With customers around the world, we create large-scale demand for sustainable materials and circular solutions. Our long-term approach means we can support innovations and make them scalable while driving increased transparency throughout the value chain. The vision includes working to achieve a fair, equal workplace both at the Newlooklily group and among suppliers, and contributing to good communities based on diversity and inclusion.